Good product photography is so important, especially if you are maker or a craftswoman and sell your work online. Below are my tips to make your photos look consistently nice. It’s not that difficult and I encourage you to give it a try. Even if you have a cheap camera you can get decent results if you follow these tips.
1. Lighting is everything.
Without a good lighting there is no photo. Find a window in your house and place your object next to it. Make sure the light coming through the window isn’t too harsh. You can add a piece of white paper or a white sheet on the window to soften the light. Turn off any artificial lighting.
2. Choose a good background.
It does not have to be a special expensive background. Just make sure the background is uncluttered and tidy. A neutrally painted wall should be just fine.
3. Learn your camera settings.
The most important setting for product photography is aperture which is represented by a letter ‘A’ in your camera settings. Changing aperture settings will change how much of your product will be in focus and how much of the surroundings will have a nice bokeh effect. Try experimenting with it and see what happens when you have aperture at (depending on your lens) F1.8, F2.8 and then at F8.
A photo of a jar with a beautiful bokeh (blurry effect), photographed at aperture of F1.8
4. Get a tripod.
Tripods aren’t very expensive and if there was one thing I’d recommend buying for product photography, this would be it! Tripods help you take sharp photos even in darker lighting conditions.
5. Become familiar with colours.
There is no doubt that colours play a huge role in our perception of aesthetics. It is also an important compositional element. I’d recommend using a colour wheel to pick colours complementary or analogous to those in your product. Colour combinations used in a right way can elevate a simple photo to the next level.
A good combination of complimentary colours – blue and yellow